1. Deliver WOW through innovative design and exceptional service.
2. Perform with Integrity in everything we do for our customer and interaction with partners.
3. Work with a spirit of Partnership with each other and our customer.
4. Always treat the customer and other partners with Respect and Humility.
5. Have a Passion to deliver the best aquatic experience and to getting better and better.
6. Commitment to Excellence in product, delivery and support.